# Pillar Sports Partners with Eastern Sports Association to Support Football and Basketball Athletes Through 2027

- Link: https://pillarsports.com/eastern-sports-association/
- Published: 2026-09-07T14:36:25+08:00
- Author: PSL Media Team

Pillar Sports is proud to announce a new **two-season partnership with Eastern Sports
Association**, supporting its football and basketball teams through the 2027 season.

The partnership brings together two organisations committed to supporting athletes
as they compete, train and perform at the highest level. As part of the partnership,**
Pillar Sports will provide support to sports taping products to Eastern athletes**,
giving players reliable support throughout their demanding training sessions and
competitions.

## **Supporting Athletes Across Football and Basketball**

Football and basketball place significant physical demands on athletes. From quick
changes of direction and explosive movements to repeated training sessions and competitive
matches, players need equipment they can rely on throughout their performance.

Sports tape is an important part of many athletes’ preparation and game-day routines.
Pillar Sports’ range of **sports strapping tapes, elastic adhesive bandages and 
kinesiology tape** is designed to provide targeted support while allowing athletes
to move freely.

Through this partnership, Eastern’s football and basketball athletes will have access
to Pillar Sports products as part of their regular training and competition routines.

## **A Partnership at an Exciting Time for Eastern**

The partnership comes at an exciting period for Eastern Sports Association.

On the basketball court, **Hong Kong Eastern Basketball** recently secured the **
2025–26 HKA1 Division Championship**, continuing its strong presence in Hong Kong
basketball. The team has also qualified for the **2026–27 East Asia Super League(
EASL)** season, marking its third consecutive appearance in the regional competition.

Meanwhile, Eastern’s football team has been granted a licence to compete in the **
2026–27 AFC Club Competitions**, providing another opportunity for the club to compete
on the Asian stage.

With both teams continuing to compete at a high level, Pillar Sports is excited 
to support Eastern athletes throughout the next two seasons.

## **Trusted by Eastern Basketball Athletes**

For Eastern’s basketball players, taping is already an important part of their preparation
and training routine.

“As Eastern Sports Club competes at the highest professional level in Hong Kong,
player welfare and match preparation are priorities for both our Football and Basketball
teams.

Pillar Sports’ high-quality athletic tape provides the reliable support, durability,
and comfort our athletes need to perform at their best. Having a trusted partner
in sports care makes a meaningful difference, and Pillar Sports consistently delivers
the quality and standards we demand. We are proud to have them by our side.”

For athletes who train and compete at this intensity, reliable sports tape can make
an important difference to how they prepare and feel on the court.

## **Supporting Performance, From Training to Competition**

At Pillar Sports, we believe that the right support should never get in the way 
of performance.

Our sports tapes are used by athletes, teams and organisations across a range of
sports, helping provide the support they need during training, competition and recovery
routines.

Our partnership with Eastern Sports Association is another opportunity to put that
commitment into practice — supporting athletes across **football and basketball**
as they take on the challenges of the next two seasons.

We look forward to working closely with Eastern and being part of the team’s journey
through **2027**.

**Pillar Sports x Eastern Sports Association**

_Supporting athletes. Supporting performance._

#PillarSports #EasternSportsAssociation #HongKongEastern #StrappedandReady #ProtectPreventPerform