Pillar Sports Partners with Eastern Sports Association to Support Football and Basketball Athletes Through 2027

Pillar Sports is proud to announce a new two-season partnership with Eastern Sports Association, supporting its football and basketball teams through the 2027 season.

The partnership brings together two organisations committed to supporting athletes as they compete, train and perform at the highest level. As part of the partnership, Pillar Sports will provide support to sports taping products to Eastern athletes, giving players reliable support throughout their demanding training sessions and competitions.

Supporting Athletes Across Football and Basketball

Football and basketball place significant physical demands on athletes. From quick changes of direction and explosive movements to repeated training sessions and competitive matches, players need equipment they can rely on throughout their performance.

Sports tape is an important part of many athletes’ preparation and game-day routines. Pillar Sports’ range of sports strapping tapes, elastic adhesive bandages and kinesiology tape is designed to provide targeted support while allowing athletes to move freely.

Through this partnership, Eastern’s football and basketball athletes will have access to Pillar Sports products as part of their regular training and competition routines.

A Partnership at an Exciting Time for Eastern

The partnership comes at an exciting period for Eastern Sports Association.

On the basketball court, Hong Kong Eastern Basketball recently secured the 2025–26 HKA1 Division Championship, continuing its strong presence in Hong Kong basketball. The team has also qualified for the 2026–27 East Asia Super League (EASL) season, marking its third consecutive appearance in the regional competition.

Meanwhile, Eastern’s football team has been granted a licence to compete in the 2026–27 AFC Club Competitions, providing another opportunity for the club to compete on the Asian stage.

With both teams continuing to compete at a high level, Pillar Sports is excited to support Eastern athletes throughout the next two seasons.

Trusted by Eastern Basketball Athletes

For Eastern’s basketball players, taping is already an important part of their preparation and training routine.

“As Eastern Sports Club competes at the highest professional level in Hong Kong, player welfare and match preparation are priorities for both our Football and Basketball teams.

Pillar Sports’ high-quality athletic tape provides the reliable support, durability, and comfort our athletes need to perform at their best. Having a trusted partner in sports care makes a meaningful difference, and Pillar Sports consistently delivers the quality and standards we demand. We are proud to have them by our side.”

For athletes who train and compete at this intensity, reliable sports tape can make an important difference to how they prepare and feel on the court.

Supporting Performance, From Training to Competition

At Pillar Sports, we believe that the right support should never get in the way of performance.

Our sports tapes are used by athletes, teams and organisations across a range of sports, helping provide the support they need during training, competition and recovery routines.

Our partnership with Eastern Sports Association is another opportunity to put that commitment into practice — supporting athletes across football and basketball as they take on the challenges of the next two seasons.

We look forward to working closely with Eastern and being part of the team’s journey through 2027.

Pillar Sports x Eastern Sports Association

Supporting athletes. Supporting performance.

#PillarSports #EasternSportsAssociation #HongKongEastern #StrappedandReady #ProtectPreventPerform