A Landmark Partnership in UK Rugby League
We’re thrilled to announce that Pillar Sports is joining forces with the North Wales Crusaders for the 2025–2027 seasons, marking our first professional Rugby League partnership in the UK!
This partnership is a huge milestone for us. It reflects our ongoing commitment to supporting athletes at every level with high-quality, reliable sports equipment and apparel. The North Wales Crusaders, known for their determination, skill, and community-driven spirit, are the perfect team to champion this next chapter in Pillar Sports’ journey. North Wales Crusaders is the only professional rugby league side in Wales, competing in the Championship of the Rugby Football League, coming up as Champions of League 1 in 2025.
Performance, Prevention, and Protection: The Pillar Sports Commitment
From 2025 through 2027, Pillar Sports will provide the Crusaders with premium athletic tapes, helping the team stay #StrappedAndReady both on and off the field. Our shared focus on performance, prevention, and protection ensures players can perform at their best while minimizing the risk of injuries.

The Crusaders’ CEO on the Partnership
Arun Watkins, CEO of North Wales Crusaders said of the partnership, “We want to work with partners who are world class in approach and share the ambition that we do to reach the top of their industry. That’s what stands Pillar Sports out from the pack and impressed us immediately about Brendan’s vision”.
Pillar Sports Founder’s Vision
Brendan Ireland, Founder of Pillar Sports, says:
“Partnering with the North Wales Crusaders is an exciting step for us as we enter professional Rugby League in the UK. We’re proud to support these athletes with the best products to keep them performing safely and confidently. Together, we aim to elevate both the players and the game.”

Beyond Products: A Shared Vision for Growth
For Pillar Sports, this collaboration represents a major step into professional Rugby League in the UK. It’s more than just providing products; it’s about building relationships, supporting players, and contributing to the growth of the sport.

Pre-Season and What’s Next for the Team
Pillar Sports products are already in use at North Wales Crusaders, being integral to the pre-season preparations. Pillar Sports will be used at the forthcoming pre-season matches that includes a home fixture against Swinton Lions (21/12/25), an away game in between Christmas and New Year versus Barrow (28/12/25) and barnstorming fixture against the World Champions on 10/1/2026 before we move into the league season. Stay tuned as we share behind-the-scenes content, exclusive team highlights, and tips on how our products help athletes perform safely and effectively. Together, Pillar Sports and the North Wales Crusaders are ready to tackle every challenge that comes our way — on the field and beyond.


