Please be very aware that this information is neither intended nor implied to be a substitute for professional medical advice. Always seek the advice of your doctor or other qualified health professional before starting any new treatment or with any questions you may have regarding a medical condition.
Pillar Sports was born out of a real need on the rugby field. Co-founded in 2015 by long-time teammates Brendan Ireland and Liam Gallaher, the idea was simple: create high-quality sports strapping tape that athletes could rely on — no compromise.
“As players ourselves, we understood just how crucial good tape is,” says Brendan, now Director of Pillar Sports. “We wanted to build something that gave every athlete access to premium gear.”
Their first-ever order? A partnership with the Uni Norths Owls in Canberra’s John Dent Cup — a club Pillar Sports is proud to still support a decade later.
“That moment meant everything,” Brendan reflects.
“Getting our first tape line out to a club felt like the start of something real.”
The early days weren’t without challenges. Standing out in a crowded market took relentless work.
“Creating a recognizable brand in such a competitive space has been our biggest hurdle — and it still is,” Brendan admits.
“But we’re committed to getting better every day, for our customers and the community we serve.”
Over time, product quality, consistency, and genuine relationships have helped Pillar Sports thrive. Key partnerships with elite clubs, physiotherapists, and national teams followed.
The brand has expanded far beyond its rugby roots, now supporting athletes across multiple sports worldwide.
At our core, nothing has changed: we’re still athlete-first.
From product development to customer service, every part of Pillar Sport’s DNA is about performance, protection, and accessibility.
We’ve spent the last decade refining our range — rigid tapes, kinesiology tapes, underwraps, and more — through careful R&D and real-world testing.
“As a former athlete and General Manager at a sports club, I know how tough it is to grow something sustainable,” Brendan says. “That’s why we take a holistic approach — we want to give back to the community, not just sell to it.”
Pillar Sports’ values remain firm: quality, trust, and the drive to support those pushing their limits.
What’s next? A lot.
“We’re excited to expand our reach into new sports and continue building meaningful partnerships,” Brendan shares. “One of our goals is to be a trusted name at the elite level — and we’re getting closer every day.”
And to every athlete who has ever used Pillar Sports tape: thank you. “We’ll keep pushing to improve our products and services for you,” Brendan says. “You inspire everything we do.”
We’re incredibly grateful for the athletes, physios, coaches, and partners who made the last decade possible.
As we step into the next chapter of our journey, we remain committed to one thing: putting athletes first.
To celebrate the Pillar Sports 10 Year Anniversary, we’re giving back to you:
✅ Use code PSL10YEARS for 10% off sitewide all June
✅ Earn double rewards points with every order this month
Thank you for strapping up with us. Here’s to the next 10.
#StrappedAndReady
#ProtectPreventPerform
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